Consumer electronics represents one of the largest segments of the overall Electronics Industry in India. The country has an edge over others due to the availability of abundant engineering skills, cheap labor, raw materials, and the growing middle class with higher disposable incomes. This has caught the attention of many foreign companies that have set up their manufacturing facilities in India to serve both domestic and export markets with innovation and up-gradation of products.
We, at RNCOS, studied the global consumer electronics market thoroughly and found that India is the fastest growing consumer electronics market across the globe. With improvements in disposable income, easy availability of finance options, rising product awareness, and desire for luxury life-style among the consumers, the countrys consumer electronics market has been witnessing splurge in sales. Moreover, sales through online retail format have also been fast picking up in the country. Backed by these factors, Indias consumer electronics market is anticipated to grow at a CAGR of 17.5% during 2012-2015. Some products like LCD TV and air conditioners, amongst some, are expected to drive the industrys growth.